by Andrea Taylor | Jan 7, 2025 | Display Advertising, Google Ads
While working through normal maintenance tasks lately, I’ve been taking a peek at last year’s data since 2024 is complete. I have been spending time reviewing Performance Max placement reports and Google Display Network placement reports galore. This got... 
by Kayla Kurtz | Dec 27, 2021 | Coffee & Catch Up
We’ll keep this one short and sweet, readers. We hope you’re enjoying the holidays as much as you’re able, and let’s get ready for a brand new year! From the Experts Paid Search Google Ads Best Practices & Tips for 2022: There are a number... 
by Andrea Taylor | Nov 4, 2021 | Audience Targeting, Display Advertising
One of my favorite campaigns I have used this year is Google’s Pay for Conversions Display campaign. I almost always test some kind of Google Display campaign for my clients, but often I get feedback that the conversions were of poor quality, or the campaign... 
by Kayla Kurtz | Aug 20, 2021 | PPC News and Views
Here’s your trusty #PPC News & Views to help keep you up-to-date on the latest across the digital marketing industry! From the Industry Lead Generation Survey – B2B Marketers Working Against Longer Buying Cycle: As B2B marketers look to fine-tune the... by Kayla Kurtz | Jul 2, 2021 | AAA Needs Updating, PPC News and Views
From the Experts Paid Search 7 Things to Know About the NEW Google Ads Creative Studio: If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched a new...