by Abby Woodcock | Sep 21, 2020 | Campaign Strategy, Display Advertising
When I was first digging into Discovery campaigns earlier this year, the biggest deterrent to me was the lack of control Google offers with this campaign type. While Google has been taking more and more disconcerting liberties with reducing advertiser insight into our... 
by Andrea Taylor | Apr 24, 2019 | Display Advertising
When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand... by Clix Admin | Jun 9, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Point It SMX Advanced 2017 Food & Drink Guide: Heading to SMX Advanced? Then you’ll want to check out this handy guide... by Clix Admin | Oct 15, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising
Expensive, ambiguous, high funnel, fluff. These are just a few of the ways that I’ve heard clients describe concerns with running display campaigns. While not entirely untrue, it’s also true that display can be low funnel when done correctly. Even when high funnel,...