by Clix Admin | Sep 23, 2015 | AAA Needs Updating, Display Advertising, Programmatic Display
Working in PPC, we take for granted the ad platforms we have. Programmatic display ads have been around for awhile, but by and large required a whole different skillset, and different business model. As companies move more towards integrated marketing and... by Clix Admin | Mar 16, 2015 | AAA Needs Updating, Audience Targeting, Display Advertising, Facebook Ads, Google AdWords, PPC Tactics
Often we hear companies provide vague descriptions about the demographics that they want to target (read: “men who make somewhere between $x and $x” or “all homeowners”) but, as all marketers know, you can never underestimate the value of...