by Andrea Taylor | Jan 7, 2025 | Display Advertising, Google Ads
While working through normal maintenance tasks lately, I’ve been taking a peek at last year’s data since 2024 is complete. I have been spending time reviewing Performance Max placement reports and Google Display Network placement reports galore. This got... by Clix Admin | Sep 30, 2020 | AAA Needs Updating, Display Advertising, Google Ads
This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post,... 
by Kristin Kusiak | Feb 3, 2020 | Display Advertising, Google Ads
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some... by Clix Admin | Jan 11, 2019 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Unbounce How To Write The Best Google Ads Copy & Back It Up on Landing Pages: Clix’s own, Michelle Morgan points out... by Clix Admin | Oct 24, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, Google AdWords, Programmatic Display
What is a placement anyways? Bottom line – when you set up display targeting (of any type), placements are the websites where your ads are ultimately served. Website, web page, placement… there you go. As your display campaigns run and you accumulate data...