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Strategies for Reviewing Auto-Placements on the GDN: Part 2 – Performance

by Clix Admin | Sep 30, 2020 | AAA Needs Updating, Display Advertising, Google Ads

This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns.  In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post,...
Ways to Manage Placements For Your Google Ads Display Campaigns

Ways to Manage Placements For Your Google Ads Display Campaigns

by Kristin Kusiak | Feb 3, 2020 | Display Advertising, Google Ads

We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some...

Clix Marketing Blog’s #PPC News & Views: Friday, January 11, 2019

by Clix Admin | Jan 11, 2019 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Unbounce How To Write The Best Google Ads Copy & Back It Up on Landing Pages: Clix’s own, Michelle Morgan points out...

Placement Targeting – A Multi-Faceted Piece of the Display Puzzle

by Clix Admin | Oct 24, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, Google AdWords, Programmatic Display

What is a placement anyways? Bottom line – when you set up display targeting (of any type), placements are the websites where your ads are ultimately served. Website, web page, placement… there you go. As your display campaigns run and you accumulate data...

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