by Clix Admin | May 3, 2016 | AAA Needs Updating, Display Advertising, Programmatic Display
Last week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest in the digital advertising industry was even better. My topic this go ’round was display advertising. That’s... by Clix Admin | Oct 24, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, Google AdWords, Programmatic Display
What is a placement anyways? Bottom line – when you set up display targeting (of any type), placements are the websites where your ads are ultimately served. Website, web page, placement… there you go. As your display campaigns run and you accumulate data... by Clix Admin | Oct 14, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, Retargeting
Keyword-targeted search campaigns and social media campaigns targeting well-heeled audiences can often lead to sky-high CPCs. I’m talking about the HVAC industry, bail bonds, C-level SaaS products, etc. When you see CPCs from $15-$150 your PPC campaigns can burn... 
by Clix Admin | Nov 8, 2013 | AAA Needs Updating, PPC News and Views
Happy Friday friends! And welcome to this week’s edition of #PPC News and Views! We’ve got a great list for you today including some tips for remarketing, conversion rate optimization and more. Let’s get started. From the Experts Acquisio The display...