by Abby Woodcock | Jan 23, 2019 | AAA Needs Updating, Dynamic Search Ads
Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you’re not familiar with DSA campaigns, this is how they work: Google either crawls your site or a page feed of your site... by Clix Admin | Aug 10, 2017 | AAA Needs Updating, Dynamic Search Ads, Lead Generation, Retargeting
Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new feature is launched. Most of the time, I see ecommerce accounts successfully utilizing DSA. After all, the easiest... by Clix Admin | Mar 23, 2017 | AAA Needs Updating, Audience Targeting, Bing Ads, Dynamic Search Ads, Google AdWords, Speaking
Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your... by Clix Admin | Nov 7, 2016 | AAA Needs Updating, Campaign Strategy, Dynamic Search Ads, eCommerce, Google AdWords, Lead Generation, Speaking
Last month, I had the pleasure of speaking at HeroConf London and had a great time doing so. My topic: Making Dynamic Search Ads a Tool for All Accounts. The slide deck is attached above, but here’s a little background on it and my thoughts on DSA. In my... by Clix Admin | Mar 21, 2016 | AAA Needs Updating, Campaign Strategy, Dynamic Search Ads, Google AdWords
Dynamic search ads are a pretty cool development by Google. Basically, they repurposed their SEO strength to add to their revenue making PPC machine. And in a lot of ways, that’s how it should be used in your account. Take what your SEO team has done and make it...