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The Beginner’s Guide to Dynamic Search Ads

by Abby Woodcock | Jan 23, 2019 | AAA Needs Updating, Dynamic Search Ads

Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you’re not familiar with DSA campaigns, this is how they work: Google either crawls your site or a page feed of your site...

4 Strategies for Dynamic Search Ads in Lead Generation Accounts

by Clix Admin | Aug 10, 2017 | AAA Needs Updating, Dynamic Search Ads, Lead Generation, Retargeting

Dynamic Search Ads (DSA) have been around for quite a while now. They’ve gone through numerous iterations and continue to get better each time a new feature is launched. Most of the time, I see ecommerce accounts successfully utilizing DSA. After all, the easiest...

My #SMX West Preso: Fun with Dynamic Search Ads

by Clix Admin | Mar 23, 2017 | AAA Needs Updating, Audience Targeting, Bing Ads, Dynamic Search Ads, Google AdWords, Speaking

Dynamic Search Ads are nothing new in the Google interface, but that doesn’t mean there aren’t always new things you can do to take your DSA strategy to the next level. In my presentation at SMX West, I talked about a number of ways you can spruce up your...

My #HeroConf London Deck: Making DSA a Tool for Every Account

by Clix Admin | Nov 7, 2016 | AAA Needs Updating, Campaign Strategy, Dynamic Search Ads, eCommerce, Google AdWords, Lead Generation, Speaking

Last month, I had the pleasure of speaking at HeroConf London and had a great time doing so. My topic: Making Dynamic Search Ads a Tool for All Accounts. The slide deck is attached above, but here’s a little background on it and my thoughts on DSA. In my...

The Ultimate Goal of DSA: Render It Useless

by Clix Admin | Mar 21, 2016 | AAA Needs Updating, Campaign Strategy, Dynamic Search Ads, Google AdWords

Dynamic search ads are a pretty cool development by Google. Basically, they repurposed their SEO strength to add to their revenue making PPC machine. And in a lot of ways, that’s how it should be used in your account. Take what your SEO team has done and make it...
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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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