by Clix Admin | Jul 26, 2017 | AAA Needs Updating, Ad Copy Strategy, Campaign Strategy, Dynamic Search Ads, eCommerce, Efficiency, Get Your Time Back: A Little PPC Automation Goes A Long Way, Google AdWords
As PPC professionals, we usually have some degree of “control freak” running through our veins. Some folks might be on the lighter end of that, but it’s no secret that one of the things we like most about our profession is the ability to pull strings and make things... by Clix Admin | Feb 13, 2017 | AAA Needs Updating, Ad Extensions, Dynamic Search Ads, Shopping Campaigns, What I Fell In Love With In PPC This Year
There’s a lot to love about working in the digital advertising industry. The demand for services is high, yes. But the demand for new (and better) features from the likes of Google, Bing and Facebook has never been higher. This means the features just keep... by Andrea Taylor | May 20, 2016 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Calculate Your PPC ROI From Conversion to Sale [INFORGRAPHIC]: What better way to understand how to calculate your PPC ROI than... by Clix Admin | Mar 9, 2016 | AAA Needs Updating, Speaking
In case you didn’t know already, SMX West was last week in sunny San Jose, CA. As with any conference worth its salt, SMX provided much to learn and much to share! For my part, I had the honor of participating on 4 different panels through the course of the week... 
by Clix Admin | Nov 20, 2013 | AAA Needs Updating, Display Advertising, Retargeting
Propelled by big data and automation, direct response marketers have seen significant improvements of display advertising ROI through recent years. Sadly, most marketers are still held back by legacy processes and platforms that have prevented them implementing the...