by Abby Woodcock | Jan 23, 2019 | AAA Needs Updating, Dynamic Search Ads
Google launched Dynamic Search Ads (DSA) in 2011 and new updates have been rolling out ever since to help improve this campaign strategy. If you’re not familiar with DSA campaigns, this is how they work: Google either crawls your site or a page feed of your site... by Clix Admin | Sep 28, 2018 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital Google Is Improving the Capabilities of Dynamic Search Ads: Back in the spotlight and for good reason. This post... by Bethany Bey | May 2, 2018 | AAA Needs Updating, Dynamic Search Ads, PPC Tactics
A while back, I wrote a post on Dynamic Search Ad strategies for E-commerce. Now I want to follow-up with tips on how to get the best performance out of your DSA campaigns. 1. Add Negatives At Least Once per Week Of all the campaign types, I keep the closest eye on... by Clix Admin | Apr 6, 2018 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Journal 3 Best Practices for Dynamic Search Ads: All businesses are a good fit for Dynamic Search Ads, but not all... by Andrea Taylor | Feb 26, 2018 | AAA Needs Updating, Campaign Strategy, Dynamic Search Ads, Google AdWords
At Clix, we love Google’s dynamic search ad campaigns. However, it is one of those tools that you can easily think isn’t working if you don’t utilize a few basic optimizations. Since most PPC pros are familiar with search query analysis, I’m...