by Brittany Sager | Aug 16, 2021 | Automated Bidding, eCommerce, Google Ads, Shopping Campaigns, Smart Campaigns
This is the perfect time to begin prepping for Q4. Last year we saw so much uncertainty around just life in general, but that brought us many different learnings. When it comes to holiday shopping, if we learned anything from 2020, consumers are going to shop online... by Kristin Kusiak | Oct 12, 2020 | AAA Needs Updating, eCommerce, Search Advertising
If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in 2020. To put it another way, there has been a lot of wait, watch, see, try, adjust, cutback and spend more mix with each... by Clix Admin | Aug 11, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts MarketingProfs The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]: If you want an interesting read this morning,... 
by Clix Admin | Mar 6, 2014 | AAA Needs Updating, Ad Copy Strategy, eCommerce
Ad copy can be an entirely different beast in eCommerce accounts. Depending on the promotional calendar, ads often have to be changed out more frequently than in a lead gen account. Here are a few rules of thumb I go by when running promotional ad copy in eCommerce...