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Facebook B2B Targeting Review: Company Size Is Not Reliable

by Clix Admin | Jun 28, 2017 | AAA Needs Updating, Facebook Ads, Marketing Strategy, Social Advertising

Here’s what happened: we have a client that wants to target companies on Facebook and a factor of their profitability is the number of employees a company has. For a while, we left all company targeting alone and simply let Facebook optimize to whom the ads were...

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