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Google Ads New By Conversion Time Columns

by Bethany Bey | Oct 21, 2019 | AAA Needs Updating, Google Ads, Tracking

Since the launch of Google Ads, conversions have always been reported by the date the ad was clicked. So, if a person clicked on your ad on Monday but didn’t purchase from your site until Tuesday, both the ad click and the conversion would be reported in Google...

How To Use Google Ads Conversion Action Sets

by Bethany Bey | Sep 5, 2019 | AAA Needs Updating, Conversion Rate Optimization, Google Ads, Tracking

When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the “Conversions” reporting column. Data in this column is used by automated bidding strategies to optimize your bids. If you...

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