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Case Study: The Impact of Google’s Reduction in Search Term Report Visibility

by Bethany Bey | Sep 14, 2020 | AAA Needs Updating, Google Ads, Search Advertising

On September 1st, Google announced it would be reducing the number of search terms that would be available to advertisers in the search term report. “We are updating the search terms report to only include terms that were searched by a significant number of users. As...

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