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Understanding Target Impression Share Bidding

Understanding Target Impression Share Bidding

by Bethany Bey | Jul 6, 2020 | Automated Bidding, Bid Management Strategies, Google Ads

Last year, Google Ads announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Last month, Google began to transition existing campaigns using these strategies to use the Target Impression...

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