by Abby Woodcock | Jun 21, 2018 | AAA Needs Updating, Audience Targeting, Google AdWords
About a year ago, the buzz began around Google rolling out In-Market audience targeting for Search campaigns. Based on Google’s presentation at the 2017 Google Marketing Next event, advertisers who were part of the initial Beta test saw an average of a 10%... by Clix Admin | Dec 29, 2017 | AAA Needs Updating, Agency Life
It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience targeting! As we prepare for the products, platforms, and announcements coming in 2018, let’s end this year by looking... by Clix Admin | Jun 1, 2017 | AAA Needs Updating, Audience Targeting, Google AdWords
AdWords recently announced new features during their Google Marketing Next event. One such announcement was the plan for in-market audiences for search. This option is currently only available for Display and YouTube campaigns. On the surface this is a really cool...