by Amanda Meli | Apr 25, 2023 | Case Study
Paid media has been leveraged for quite some time now to help brands drive sales and website traffic for brand awareness. However, we have seen an uptick in influencer marketing in the recent past especially on the social media channels, Tik Tok and Instagram. Both... 
by Andrea Taylor | Jul 23, 2021 | Marketing Strategy, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Paid Search Confusion Around Google’s New 3-Strike Policy: Google announced a new 3-strike policy for advertisers that will suspend ad accounts with... 
by Abby Woodcock | Jul 21, 2021 | Influencer Marketing, Marketing Strategy, Social Advertising
Influencer marketing has been growing in recent years, with US spending set to increase almost 34% this year, projected to exceed $3 billion according to eMarketer. With increasing user privacy concerns and market saturation, many brands have turned to influencers to...