by Andrea Taylor | Feb 7, 2022 | Coffee & Catch Up
Happy Monday, friends! Welcome to this week’s edition of Coffee & Catch Up! Let’s hop into what happened last week in the world of digital marketing. From the Experts Paid Search 4 Things to beware of with Google’s Performance Max automated... by Kayla Kurtz | Jul 2, 2021 | AAA Needs Updating, PPC News and Views
From the Experts Paid Search 7 Things to Know About the NEW Google Ads Creative Studio: If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched a new... by Andrea Taylor | Feb 12, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts WordStream Modified Broad Match Is Going Away: What You Need to Know: This was some of the biggest news last week. The new keyword match type structure will be... by Andrea Taylor | Feb 5, 2021 | AAA Needs Updating, PPC News and Views
Happy February, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Tinuiti How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?: Tinuiti estimates that retail advertisers could see a 16%... by Bethany Bey | Feb 5, 2019 | AAA Needs Updating, Bing Ads, Google Ads, Keyword Strategy & Research, Search Advertising
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people...