by Kayla Kurtz | Jul 2, 2021 | AAA Needs Updating, PPC News and Views
From the Experts Paid Search 7 Things to Know About the NEW Google Ads Creative Studio: If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched a new... by Clix Admin | Dec 29, 2017 | AAA Needs Updating, Agency Life
It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience targeting! As we prepare for the products, platforms, and announcements coming in 2018, let’s end this year by looking... by Clix Admin | Sep 29, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts KlientBoost Google Data Studio: Ultimate Guide To Visualizing Data In A Valuable Way: We love Google Data Studio and here’s how to get going.... by Abby Woodcock | Sep 28, 2017 | AAA Needs Updating, Campaign Strategy, Keyword Strategy & Research
Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and paused high spend/no conversion keywords or those with CPAs above goal during a set timeframe. Hopefully, you took a look at... by Clix Admin | Jun 12, 2017 | AAA Needs Updating, Keyword Strategy & Research, Marketing Strategy, PPC Tactics
This is a guest post by JD Prater, Head of Customer Acquisition at AdStage. Larry Kim wrote that 98% of your keywords are essentially useless, because they weren’t earning impressions. His basic premise is to try keywords for a month or two, but then clean up your...