by Abby Woodcock | Dec 14, 2020 | AAA Needs Updating, Campaign Strategy, Content Marketing, Goals, Lead Generation, Marketing Strategy
As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their advertising spend amid the COVID pandemic and the fluctuating 2020 economy. While some are wanting to take a slow and steady... by Tim Jensen | Sep 23, 2020 | AAA Needs Updating, PPC Tactics
If you’ve been in the PPC world long enough, you’ve heard some version of this question many times: “Can you predict how many conversions we’ll get from this campaign?” In this article, I’ll offer advice on how to answer the question, along with cautions...