by John Lee | Apr 7, 2023 | Video: What I Learned Last Week
This week’s episode is all about Microsoft Advertising. Are we set to see any increase in ad inventory thanks to Bing Chat? Maybe! Are you leveraging Multimedia Ads yet? You should be! And what the heck is going on with Audience Network activity in search... 
by John Lee | Mar 24, 2023 | Video: What I Learned Last Week
Another week, another video in our new series What I Learned Last Week! The focus of this episode is on ecommerce and covers topics around Meta Ads Commerce Manager, Shopify sales channels, shopping campaign segmentation and Microsoft Advertising audience ads bid... 
by John Lee | Mar 17, 2023 | Video: What I Learned Last Week
The digital advertising industry moves fast. I mean, like, super-duper fast. Not a day goes by that I don’t learn something new. Felt inspired this week to capitalize on that learning by sharing some of that knowledge with all of you! Which brings us to the... 
by Kayla Kurtz | Jan 18, 2022 | Coffee & Catch Up
We put a small pause on this week’s Coffee & Catch Up for Martin Luther King Jr. Day – so enjoy this rare Tuesday edition and see what you missed last week in the world of #PPC! From the Experts Paid Search How to Build A Long-Term, Search-First... 
by Kayla Kurtz | Nov 22, 2021 | Coffee & Catch Up
Happy Black Friday/Cyber Monday week, readers! Your campaign strategies are likely already in place, so this week’s edition of Coffee and Catch Up on PPC has a category focused on reporting and analytics as you gear up for post-holiday reporting. From the...