by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing... 
by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it’s important to diversify your paid advertising channels. With continuing changes in privacy laws, an increase in automation, ongoing... by Andrea Taylor | Feb 12, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts WordStream Modified Broad Match Is Going Away: What You Need to Know: This was some of the biggest news last week. The new keyword match type structure will be... by Kristin Kusiak | Jan 30, 2018 | AAA Needs Updating, Marketing Strategy, PPC Industry, Quora, Uncategorized
Hailing from and still living in the Philly area, I’m hearing the Eagles buzz non-stop. As a marketer, I can’t help but enjoy watching how local companies are responding to the Eagles’ road to the Superbowl. A few of my favorites include “lamppost donuts” in...