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Clix Marketing Blog’s #PPC News & Views: Friday, August 2, 2019

by Clix Admin | Aug 2, 2019 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero 3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake: If it’s...
Does it Blend? Blending Brand and Non-Brand Terms Creates a Sticky Mess

Does it Blend? Blending Brand and Non-Brand Terms Creates a Sticky Mess

by Clix Admin | Jul 15, 2013 | AAA Needs Updating, Keyword Strategy & Research, PPC Tactics

All Agencies and Advertisers deal with the somewhat sticky issue of Brand terms. How do you assign a target Cost-Per-Acquisition (CPA)? Are you tracking attribution or at least estimating an attribution effect on brand terms? Are Brand Terms given the proper amount of...

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