by Andrea Taylor | Mar 21, 2022 | Coffee & Catch Up
After a few weeks off, we’re back! Let’s hop into what happened last week in the world of #PPC! From the Experts Analytics, Display, and Retargeting Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4: We all knew it was... 
by Tim Jensen | Oct 27, 2021 | Paid Search, PPC Industry
While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC landscape has changed over the past few years. Our approach to structuring, managing, and reporting on campaigns has shifted in the process. Below are... 
by Kayla Kurtz | Jul 30, 2021 | PPC News and Views
Welcome to the final #PPC News & Views for July 2021! We hope you all had a great month and here’s to a productive August! From the Experts Paid Search The Definitive Guide to Google Analytics 4: A thorough guide including all you need to know about how GA4... by Tim Jensen | Oct 16, 2019 | AAA Needs Updating, PPC Tactics
Many clients I work with regularly exhibit at tradeshows to promote their products. At these events, marketers have the opportunity to engage in person with decision makers and influencers at prospective companies. To get the most out of tradeshow sponsorships, brands... by Tim Jensen | Apr 16, 2018 | AAA Needs Updating, Bing Ads
Bing Intent Ads are a form of native advertising allowing placements within page content, including both text and imagery. These ads offer potential to reach your audience beyond search results on select Microsoft properties, including signals beyond search activity....