by John Lee | Apr 7, 2025 | Coffee & Catch Up
Another week in the books. Check! Q2 off to a roaring start. Check! More industry news and insights to catch up on. Check! Here’s the latest industry news you may have missed last week in #PPC! From the Experts Last week was April Fools Day. Not a lot of... 
by Andrea Taylor | Apr 2, 2025 | Keyword Strategy & Research
After 11 years in PPC, I’ve tested many keyword research tools. In that time, PPC has changed so drastically and there are more tools at our fingertips than ever before. Of course I utilize Google Keyword Planner and other third party tools for my research, but... by Andrea Taylor | Mar 3, 2025 | Coffee & Catch Up
Happy first Monday of March, friends! Let’s hop into what you may have missed last week in #PPC! From the Experts Google Ads run different auctions for each ad location: An update to a Google document has some PPC pros wondering what changed and why advertisers... by Andrea Taylor | Feb 10, 2025 | Case Study
Happy Monday! Let’s hop into what happened last week in the world of #PPC! From the Experts New LinkedIn Optimization Goal for Qualified Leads: This new setting allows you to optimize toward qualified leads! Amazon Ads for Lead Gen Businesses: Is It Worth... 
by Andrea Taylor | Mar 21, 2022 | Coffee & Catch Up
After a few weeks off, we’re back! Let’s hop into what happened last week in the world of #PPC! From the Experts Analytics, Display, and Retargeting Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4: We all knew it was...