by Clix Admin | Oct 21, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, PPC Tactics
Today we’ll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords and “voila”, you’re ready to go. Keywords are straightforward because the potential customer is... by Clix Admin | Mar 16, 2015 | AAA Needs Updating, Audience Targeting, Display Advertising, Facebook Ads, Google AdWords, PPC Tactics
Often we hear companies provide vague descriptions about the demographics that they want to target (read: “men who make somewhere between $x and $x” or “all homeowners”) but, as all marketers know, you can never underestimate the value of...