by Kristin Kusiak | May 12, 2021 | Pinterest, Social Advertising
Pinterest is where people go for inspiration. Sometimes they are just getting ideas, but many times, they act on what they find. The key is finding your target audience at the right stage of your funnel with the right pin is essential. Maybe you’ve tried... 
by Tim Jensen | Jan 11, 2021 | Pinterest
Looking for ways to reach out to new audiences in Pinterest? If you’re targeting established audiences that perform well, try actalike audiences to find additional people who share similar characteristics. Essentially, actalike audiences on Pinterest serve the... 
by Kristin Kusiak | Jun 24, 2020 | Pinterest
If you haven’t considered Pinterest Ads, you should definitely re-evaluate the potential of this channel. If you consider Pinterest as part of your core social ads presence and you don’t use Collections Pins, then you should pay attention to this post.... 
by Kristin Kusiak | Jun 5, 2019 | Pinterest
A short while ago, Pinterest announced the addition of a new campaign objective: conversion optimization. All previous campaign types were based on click optimization. Conversion targeting works as Pinterest predicts the likelihood of your conversion action happening... by Kristin Kusiak | Feb 21, 2019 | AAA Needs Updating, Pinterest
Last November, Pinterest announced a new ad format. In addition to promoted pins, promoted video pins and promoted app pins, promoted carousel pins were made available in limited markets but are now available to all business accounts in all available markets. Why Use...