by Kristin Kusiak | Jan 14, 2025 | Display Advertising, Google Ads
In Part 1 of this series, we outlined how to pull Placement reports for Performance Max and the Display Network in Google Ads. In Part 2, we outlined some filtering ideas to help you quickly identify placements to exclude. In this post, we’ll show you how to... 
by Andrea Taylor | Jan 13, 2025 | Coffee & Catch Up
Welcome back to Coffee & Catch-Up, friends! Let’s hop into what you may have missed last week in PPC. From the Experts Live Updates: The Supreme Court seems likely to uphold a law that could ban TikTok in the US: Everything that happened during... by Andrea Taylor | Jan 7, 2025 | Display Advertising, Google Ads
While working through normal maintenance tasks lately, I’ve been taking a peek at last year’s data since 2024 is complete. I have been spending time reviewing Performance Max placement reports and Google Display Network placement reports galore. This got... 
by Andrea Taylor | Jan 3, 2022 | Coffee & Catch Up
Happy New Year, friends! We hope your 2022 is off to a wonderful start. After the holiday weeks, we’re excited to hop back in and start publishing again on a regular basis! It was a light week with many folks out of the office, but nonetheless, here are the... 
by Kristin Kusiak | Feb 3, 2020 | Display Advertising, Google Ads
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some...