by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing... 
by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it’s important to diversify your paid advertising channels. With continuing changes in privacy laws, an increase in automation, ongoing... by Clix Admin | Nov 14, 2017 | AAA Needs Updating, Audience Targeting, Facebook Ads, Google AdWords
Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece of the puzzle, but without additional audience targeting to supplement that search strategy, it’s going to be... by Andrea Taylor | Sep 11, 2017 | AAA Needs Updating, Ad Copy Strategy, Audience Targeting
I was recently hanging out at my local Starbucks when a man started asking me what I was working on. As we talked, I learned that he was a communication major at a local university, so he was no stranger to marketing and advertising. He told me one thing that really...