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How to Expand to New PPC Ad Channels

How to Expand to New PPC Ad Channels

by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics

This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing...
When to Expand to New PPC Ad Channels

When to Expand to New PPC Ad Channels

by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics

This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it’s important to diversify your paid advertising channels. With continuing changes in privacy laws, an increase in automation, ongoing...

How to Build an Audience Targeting Strategy From Scratch

by Clix Admin | Nov 14, 2017 | AAA Needs Updating, Audience Targeting, Facebook Ads, Google AdWords

Audience targeting is becoming more important by the day in the world of online advertising. Search advertising is still a massively important piece of the puzzle, but without additional audience targeting to supplement that search strategy, it’s going to be...

Key Questions to Ask For Niche Audience Ad Copy

by Andrea Taylor | Sep 11, 2017 | AAA Needs Updating, Ad Copy Strategy, Audience Targeting

I was recently hanging out at my local Starbucks when a man started asking me what I was working on. As we talked, I learned that he was a communication major at a local university, so he was no stranger to marketing and advertising. He told me one thing that really...

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Recent Posts

  • What I Learned Last Week with Amanda Meli – Hot Takes on Updates from LinkedIn, Meta and the EU
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  • Strategies for Adding Value to Client Relationships: Building Long-Term Success
  • Important LinkedIn Ads Features You May Have Missed: Part 2
  • Making the Most Out of Your Small PPC Budget

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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