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Clix Marketing Blog’s #PPC News & Views: Friday, July 9, 2021

by Andrea Taylor | Jul 9, 2021 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views for the week of July 9, 2021. From the Experts Paid Search 10 Geotargeting Tips to Maximize Your Google Ads ROI: Geotargeting is one that that is worth being picky about!...

Why You Should Proactively Layer Your PPC Targeting

by Clix Admin | Jul 21, 2015 | AAA Needs Updating, Campaign Strategy, PPC Tactics, Retargeting

A while back I read this article on the SEER blog about adding in Income Targeting without adding in any bid adjustments and it got me thinking: why don’t we do that with all targeting types that can use bid modifiers? As PPC pros, we routinely review different...

9 Tips for Back-to-School College Geotargeting

by Andrea Taylor | May 7, 2015 | AAA Needs Updating, Campaign Strategy, PPC Tactics

Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and the Back to School boom. Targeting college students can be a unique challenge just due to the semi-transitional nature of...

#HeroConf Presentation: Leveraging Geography for PPC Success

by Clix Admin | May 4, 2015 | AAA Needs Updating, Excel Strategies, PPC Tactics, Speaking

Last week, I had the opportunity to speak about optimizing for geography at HeroConf. In case you missed my panel, or would like to reference it, you can find it below! I’ve done my best to summarize it in this post and would love to hear any questions that you might...

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