by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing... 
by Kayla Kurtz | Mar 1, 2021 | PPC Tactics
One of the most exciting things about being on the agency side of the digital marketing world is that we get the opportunity to work with brands and businesses with varying degrees of experience with PPC. This also means what’s needed from us in terms of guidance and... by Bethany Bey | Aug 22, 2016 | AAA Needs Updating, Google AdWords, PPC Tactics
I’ve come across a few blog posts in the last few months discussing how AdWords was a complete failure. Working in the paid search industry for the past 6 years, I have my fair share of gripes when it comes to AdWords but it being a total and complete failure... by Bethany Bey | Aug 8, 2016 | AAA Needs Updating, Google AdWords, PPC Tactics
I know there’s a lot of focus on Quality Score in the paid search world. I even co-authored the Ultimate Guide to Quality Score back in 2011. But as important as QS is within your paid search accounts, it is not a KPI for your business. Your KPIs should measure... by Andrea Taylor | Jan 22, 2016 | AAA Needs Updating, PPC News and Views
Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts MarketingMojo Here’s Why Facebook Custom Audiences Is Here to Stay: Check out this post on how to set up Facebook Custom Audiences...