by Kristin Kusiak | Jan 5, 2021 | Agency Life, Competitive Strategies & Tools
At Clix, we often do competitor analyses. It’s a smart way to check your current marketing efforts, gain new testing ideas and just stay on top of what your competitor is doing so you don’t miss out on any opportunities. When doing a competitor analysis,... by Kristin Kusiak | Jun 19, 2019 | AAA Needs Updating, Landing Pages
In PPC, so much focus goes into the front end of channel selection, campaign creation/targeting, keywords, ad messages, etc. Often, the landing page and its performance are often neglected. Sometimes the client doesn’t see the value. Sometimes they are... by Andrea Taylor | Mar 29, 2016 | AAA Needs Updating, Conversion Rate Optimization, Landing Pages
This is the second part in a two-part series about choosing the right image(s) for your PPC landing pages. If you missed my first post, PPC Landing Page Images: The Technical Aspects You Need to Know, check it out. When looking to boost your landing page conversion... by Andrea Taylor | Mar 18, 2016 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! Google’s SERP Change It’s been a few weeks since Google’s SERP change announcement and it’s still a hot topic. Here’s a couple of this week’s... by Andrea Taylor | Mar 15, 2016 | AAA Needs Updating, Landing Pages, Lead Generation, PPC Industry
This is the first in a two-part series about choosing the right image(s) for your PPC landing pages. This post will focus on the technical aspects of landing page images. My next post will focus on the art, science and emotion you should consider when choosing images....