by Kayla Kurtz | May 3, 2021 | Agency Life, Efficiency, Goals, Marketing Strategy
After a decade in digital marketing, I’ve learned the only constant is change. But within change, there are consistencies that reoccur in the big questions – and they aren’t exactly simple to answer! The typical retort of “it depends” is fairly accurate in most... 
by Abby Woodcock | Jan 7, 2021 | Campaign Strategy, Goals, Marketing Strategy
As we begin a new year, you might be tasked with preparing a presentation for an annual review meeting to cover 2020 campaign performance. Whether your client’s business was lucky enough to have survived or thrived in the volatile year of 2020, you’ll have... by Clix Admin | May 4, 2020 | AAA Needs Updating, Campaign Strategy, Marketing Strategy, PPC Tactics, Tracking
This post is not going to be about areas of your account to improve. I’m sure your keyword list is on point, your ad copy wonderfully crafted, your bids perfectly calculated, and so on. Instead, I want to talk about a few key areas that greatly impact your... by Clix Admin | Mar 27, 2020 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Tint Advertising on TikTok: From creating a sponsored lens to a branded hashtag challenge, there are opportunities for brand... by Andrea Taylor | Sep 5, 2018 | AAA Needs Updating, Agency Life, Optimization, PPC Tactics
Is performance in your accounts heading south? Out of ideas on how to turn it around? We’ve all been there. Here are some of our favorite tips for optimizations and analysis when you’re in a pinch. Bethany Bey Segmentation. I feel like if performance needs...