by Brittany Sager | Sep 22, 2021 | Ad Copy Strategy, Ad Extensions, Paid Search
What Is Local PPC? Localized PPC, or geo-targeting, is simply a strategy used to target people in a specific area. This will allow you to get in front of the right people and present them with a meaningful ad. This is particularly important if you are operating within... 
by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it’s important to diversify your paid advertising channels. With continuing changes in privacy laws, an increase in automation, ongoing... 
by Kayla Kurtz | Mar 1, 2021 | PPC Tactics
One of the most exciting things about being on the agency side of the digital marketing world is that we get the opportunity to work with brands and businesses with varying degrees of experience with PPC. This also means what’s needed from us in terms of guidance and... by Kristin Kusiak | Dec 7, 2020 | AAA Needs Updating, Agency Life
We all know the feeling of getting behind. Once you get there, it can feel overwhelming or daunting as you try to catch up. The easiest way to avoid that is to stay ahead of the game. This means, going above and beyond your routine PPC management tasks to re-examine... by Clix Admin | Apr 8, 2020 | AAA Needs Updating, Marketing Strategy, PPC Tactics
The world is smack in the midst of a pandemic and many businesses are being faced with what feel like impossible decisions. Nearly all industries are affected, some are seeing boons while others are facing closure. No matter your situation, it’s up to you to...