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Tips for an Effective Localized PPC Strategy

Tips for an Effective Localized PPC Strategy

by Brittany Sager | Sep 22, 2021 | Ad Copy Strategy, Ad Extensions, Paid Search

What Is Local PPC? Localized PPC, or geo-targeting, is simply a strategy used to target people in a specific area. This will allow you to get in front of the right people and present them with a meaningful ad. This is particularly important if you are operating within...
When to Expand to New PPC Ad Channels

When to Expand to New PPC Ad Channels

by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics

This is the first post in a two-part series covering When & How to Expand to New PPC Ad Channels. Now more than ever, it’s important to diversify your paid advertising channels. With continuing changes in privacy laws, an increase in automation, ongoing...
PPC Goals, Strategies & Tactics – Which is Which?

PPC Goals, Strategies & Tactics – Which is Which?

by Kayla Kurtz | Mar 1, 2021 | PPC Tactics

One of the most exciting things about being on the agency side of the digital marketing world is that we get the opportunity to work with brands and businesses with varying degrees of experience with PPC. This also means what’s needed from us in terms of guidance and...

30 Ways to be Proactive in Your PPC Accounts

by Kristin Kusiak | Dec 7, 2020 | AAA Needs Updating, Agency Life

We all know the feeling of getting behind. Once you get there, it can feel overwhelming or daunting as you try to catch up. The easiest way to avoid that is to stay ahead of the game. This means, going above and beyond your routine PPC management tasks to re-examine...

The BIG List of COVID-19 PPC Marketing Articles

by Clix Admin | Apr 8, 2020 | AAA Needs Updating, Marketing Strategy, PPC Tactics

The world is smack in the midst of a pandemic and many businesses are being faced with what feel like impossible decisions.  Nearly all industries are affected, some are seeing boons while others are facing closure. No matter your situation, it’s up to you to...
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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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