by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing... by Kristin Palmer | Jul 31, 2019 | AAA Needs Updating, Bing Ads
Just last week, Microsoft Ads announced the launch of experiments, which is a welcomed addition to the platform! Experiments are copies are your campaigns in which you can evenly test one component (landing page, ad copy, bids, etc). Previously, if you tried to test...