by Kayla Kurtz | Jul 2, 2021 | AAA Needs Updating, PPC News and Views
From the Experts Paid Search 7 Things to Know About the NEW Google Ads Creative Studio: If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched a new... 
by Tim Jensen | Jun 14, 2021 | Display Advertising, Programmatic Display
You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with researching programmatic advertising options. Whatever the motivation for your research, you’ll likely be... by Abby Woodcock | Nov 7, 2018 | AAA Needs Updating, Account Based Marketing (ABM), Outbrain, Programmatic Display, Training
As the consumer research and buying process has continued to evolve and develop, the demand for businesses to move to an Omnichannel marketing strategy has become increasingly more crucial. More marketers are turning to programmatic Display advertising as an option to... by Clix Admin | May 3, 2016 | AAA Needs Updating, Display Advertising, Programmatic Display
Last week I had the pleasure of speaking at HeroConf for the 6th time (yes, 6th!!!). The content was good, but engaging with some of the brightest in the digital advertising industry was even better. My topic this go ’round was display advertising. That’s... by Clix Admin | Oct 19, 2015 | AAA Needs Updating, Audience Targeting, Digging Into Display, Keyword Strategy & Research
Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate channels are managed as stand-alone entities in a proverbial vacuum. GDN over there. Programmatic over there. Facebook...