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How Bad Could It Be? Perform A Premortem

How Bad Could It Be? Perform A Premortem

by Clix Admin | Jun 8, 2016 | AAA Needs Updating, Agency Life, Campaign Strategy

You’re about to pitch a huge new client and they’ve asked a peculiar question as part of their RFP: “Imagine you’ve managed our account for 12 months and profit is down 50%. Why has it gone so poorly?” How would you answer that question?...

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