by Tim Jensen | Aug 25, 2021 | Marketing Strategy, Social Advertising, Special Series
B2B marketers often experience a markedly different Q4 compared to those in the B2C/eCommerce worlds. As B2B advertisers hit Q4, October through early November can be a busier time, but activity tends to quiet down through the last half of the quarter. Social... 
by Kayla Kurtz | Aug 20, 2021 | PPC News and Views
Here’s your trusty #PPC News & Views to help keep you up-to-date on the latest across the digital marketing industry! From the Industry Lead Generation Survey – B2B Marketers Working Against Longer Buying Cycle: As B2B marketers look to fine-tune the... 
by Andrea Taylor | Aug 11, 2021 | Campaign Strategy, Marketing Strategy, Special Series
Q4 can be stressful for everyone. For eCommerce advertisers, there is pressure to hit, or even exceed, goals during the holiday season. For many, there is planned time out of office, gifts to purchase and during non-COVID times, gatherings to attend. TLDR: It’s...