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Clix Marketing Blog’s #PPC News & Views: Friday, July 30, 2021

Clix Marketing Blog’s #PPC News & Views: Friday, July 30, 2021

by Kayla Kurtz | Jul 30, 2021 | PPC News and Views

Welcome to the final #PPC News & Views for July 2021! We hope you all had a great month and here’s to a productive August! From the Experts Paid Search The Definitive Guide to Google Analytics 4: A thorough guide including all you need to know about how GA4...

Clix Marketing Blog’s #PPC News & Views: Friday, December 28, 2018

by Clix Admin | Dec 28, 2018 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition (the last one of 2018!) of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Watch Facebook is expanding into Search Ads. What will this mean? Getting ready to test in...

Underrated & Overrated Practices in PPC

by Andrea Taylor | Aug 8, 2018 | AAA Needs Updating, Competitive Strategies & Tools, PPC Industry, PPC Tactics

There are a lot of opinions on best PPC practices and tactics out there in the blogosphere. Let’s be honest: Not every “best” practice or method is going to apply to every client, account or campaign that you encounter in this industry. Because of...

Quality Score Analysis: How & Why You Should Take A Deep Dive

by Abby Woodcock | Sep 29, 2016 | AAA Needs Updating, Campaign Strategy, Efficiency, Google AdWords, PPC Industry, Quality Score, Search Advertising

A few months ago, Brad Geddes shared an insightful presentation about Quality Score analysis at SMX Advanced. He recommended that companies analyze both CPC and CPA by Quality Score to help determine if the time spent to improve Quality Score would really be worth it....

Clix Marketing Blog’s #PPC News & Views: Friday, August 12, 2016

by Andrea Taylor | Aug 12, 2016 | AAA Needs Updating, PPC News and Views

Happy Friday, PPC pros, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Watch How to create winning ad copy using a scientific approach: If you’re getting writer’s block when...
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