by Kristin Kusiak | Dec 22, 2021 | Ad Copy Strategy, Google Ads, Responsive Ads
In October, we featured on the blog a guest post entitled How to Create “Excellent” Ad Strength RSAs in Bulk For Google Ads, which had some great tips and findings about RSAs. Consider this a follow-up post with data to see the before and after results for one of our... 
by Tim Jensen | Mar 22, 2021 | YouTube Advertising
YouTube ads have come a long way over the past few years, from rolling out CTA extensions to releasing a Video Builder for advertisers. Let’s talk about another option for YouTube ads beyond selecting a single format. YouTube Ad Formats YouTube ads can run in... by Andrea Taylor | Oct 9, 2020 | AAA Needs Updating, PPC News and Views
Happy Friday, friends! Thank you for joining us for this week’s edition of #PPC News & Views! From the Experts Search Engine Land Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta: Some big news from Google... 
by Bethany Bey | Aug 5, 2020 | Ad Copy Strategy, Google Ads, Search Advertising
Google Ads has released a new feature that advertisers can use to make their Responsive Search Ads even more relevant to searchers. Location insertion allows you to dynamically add where your products and services are offered. By using location insertion, your ad will... 
by Kristin Kusiak | Apr 13, 2020 | Google Ads
When Responsive Search Ads first came to be with Google, we were excited to try them out. The idea was fabulous! However, we encountered two main problems with them at that time. We couldn’t tell which ad components performed than others. In tests, they...