by Abby Woodcock | Dec 14, 2020 | AAA Needs Updating, Campaign Strategy, Content Marketing, Goals, Lead Generation, Marketing Strategy
As 2020 is coming to a close, many businesses are looking to increase their budgets and reach in the New Year, as many had to reduce their advertising spend amid the COVID pandemic and the fluctuating 2020 economy. While some are wanting to take a slow and steady... by Abby Woodcock | Jan 8, 2019 | AAA Needs Updating, Audience Targeting, Campaign Strategy, Facebook Ads
Looking back on 2018, one of the more effective audience targets we’ve been able to leverage in our campaigns is Lookalike audiences. If you’re unfamiliar with this targeting strategy, Lookalike audiences provide a way for you to submit a list of users to...