by Abby Woodcock | Aug 17, 2020 | AAA Needs Updating, Lead Quality, Optimization, Salesforce
Google rolled out the conversion import for Salesforce feature in 2016, and it is truly a game-changer. As any good digital marketer knows, not all leads are good leads, and we’re constantly looking for ways to help improve lead quality for our clients. The... by Clix Admin | Aug 9, 2016 | AAA Needs Updating, Audience Targeting, Lead Generation
Much has been written about B2B targeting in the digital advertising space. For good reason, too. B2B targeting is a complicated topic with myriad strategies that vary from channel-to-channel and industry-to-industry. One of the main ideas that all B2B marketers focus... 
by Clix Admin | Mar 26, 2014 | AAA Needs Updating, Bid Management Strategies, PPC Industry
No, this is not a new episode of The Adventures of Captain Obvious. The topic of organizational skills is a very important discussion point in the world of PPC management. It’s a factor at every level. Keywords, campaigns, reporting, planning, record keeping,...