by Tim Jensen | Oct 27, 2021 | Paid Search, PPC Industry
While recently working through building out campaigns for a new client, I kept thinking about just how much the PPC landscape has changed over the past few years. Our approach to structuring, managing, and reporting on campaigns has shifted in the process. Below are... by Andrea Taylor | Feb 5, 2021 | AAA Needs Updating, PPC News and Views
Happy February, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Tinuiti How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?: Tinuiti estimates that retail advertisers could see a 16%... 
by Andrea Taylor | Feb 3, 2021 | Search Advertising
Search campaigns for your brand name can be an easy (and often cheaper) way to reach the people who can be the easiest sell: people already familiar with your brand name. In 2021, there is a good chance that if you’re not bidding on your brand name, your...