by Bethany Bey | Oct 19, 2020 | AAA Needs Updating, Google Ads, Keyword Strategy & Research, Search Advertising
On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an uproar with advertisers as this report is incredibly important in making sure you are paying for quality clicks.... by Andrea Taylor | Jul 15, 2020 | AAA Needs Updating, Google Ads, PPC Tactics
Now that we’re more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount of data. 1. Long-term Search Query Analysis This is most certainly a part of your regular PPC analysis, but... by Clix Admin | Feb 5, 2018 | AAA Needs Updating, Optimization, PPC Tactics
This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information – no doubt. The most common use of the search term report is to seek out irrelevant keywords to add as negatives. That’s... by Kristin Palmer | Jun 21, 2017 | AAA Needs Updating, Efficiency, Excel Strategies, Uncategorized
Search Term Reports. In many ways, they are the backbone to the life and health of a PPC account. They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms... by Clix Admin | Sep 14, 2015 | AAA Needs Updating, Ad Copy Strategy, Agency Life, Campaign Strategy, Keyword Strategy & Research, Landing Pages, Marketing Strategy, PPC Tactics
I’ve noticed a trend recently when talking with potential clients. The days of clients coming in with little to no PPC presence seem to be fading. They’re being replaced by companies who have had accounts running for five, six years plus who are looking to...