by Kristin Kusiak | Feb 13, 2018 | AAA Needs Updating, Search Advertising
There have been countless shifts in PPC advertising over the years. Some have been due to technology updates within the platforms themselves, such as new campaign types or targeting methods, automation and remarketing. Other shifts have come about as a reflection of... 
by Clix Admin | May 28, 2013 | AAA Needs Updating, Bing Ads, Google AdWords, PPC Tactics
One of the major benefits of pay-per-click (PPC) marketing is the incredible granularity of data. Nowhere is this more visible than the search query report. As you probably know, this report is accessed by clicking the “Keyword details” drop-down while in... by Clix Admin | May 22, 2013 | AAA Needs Updating, Keyword Strategy & Research
If you are even just an average PPC manager, you know basic keyword research: brainstorm on some root terms, plug them into a keyword tool and then build out a full keyword list. Every one of us has to start here, but what happens when you need to expand your search...