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The 3 Things You Should Be Gleaning from Your Search Terms Report (In Addition to Negative Keywords)

by Clix Admin | Feb 5, 2018 | AAA Needs Updating, Optimization, PPC Tactics

This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information – no doubt. The most common use of the search term report is to seek out irrelevant keywords to add as negatives. That’s...

Easy Ways to Save Time Reviewing Search Term Reports

by Kristin Palmer | Jun 21, 2017 | AAA Needs Updating, Efficiency, Excel Strategies, Uncategorized

Search Term Reports.  In many ways, they are the backbone to the life and health of a PPC account.  They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms...

Clix Marketing’s #PPC News & Views: Aug 21, 2015

by Clix Admin | Aug 21, 2015 | AAA Needs Updating, PPC News and Views

Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Moz How to Know if a Prospect is Ready for PPC: Many advertising platforms have presented their tools as “so easy anyone can...

Tips For Search Query Analysis And Negative Keywords

by Andrea Taylor | Aug 18, 2015 | AAA Needs Updating, Bing Ads, Google AdWords, Keyword Strategy & Research, PPC Industry, PPC Tactics

  One of my favorite necessary PPC tasks is checking out the search query reports in AdWords and Bing. It’s a great way to get an inside look at consumer behavior and still do something that’s really useful and necessary for your accounts – adding negative...

Using Pivot Tables to Visualize Search Query Mismatches

by Clix Admin | Feb 11, 2015 | AAA Needs Updating, Excel Strategies, Google AdWords, Keyword Strategy & Research

“Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most...

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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