by Clix Admin | Feb 5, 2018 | AAA Needs Updating, Optimization, PPC Tactics
This is a guest post by Amy Bishop, Director of Digital Marketing & MarTech at ZirMed. The search terms report provides a wealth of information – no doubt. The most common use of the search term report is to seek out irrelevant keywords to add as negatives. That’s... by Kristin Palmer | Jun 21, 2017 | AAA Needs Updating, Efficiency, Excel Strategies, Uncategorized
Search Term Reports. In many ways, they are the backbone to the life and health of a PPC account. They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms... by Clix Admin | Aug 21, 2015 | AAA Needs Updating, PPC News and Views
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Moz How to Know if a Prospect is Ready for PPC: Many advertising platforms have presented their tools as “so easy anyone can... by Andrea Taylor | Aug 18, 2015 | AAA Needs Updating, Bing Ads, Google AdWords, Keyword Strategy & Research, PPC Industry, PPC Tactics
One of my favorite necessary PPC tasks is checking out the search query reports in AdWords and Bing. It’s a great way to get an inside look at consumer behavior and still do something that’s really useful and necessary for your accounts – adding negative... by Clix Admin | Feb 11, 2015 | AAA Needs Updating, Excel Strategies, Google AdWords, Keyword Strategy & Research
“Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most...