by Kristin Kusiak | Apr 9, 2018 | AAA Needs Updating, Google AdWords
While there has been a lot of buzz about all of the features in the new Adwords UI, did you know that there will be a few columns and segments that will be retiring with the old? Let’s go over some of them so you know what will be missing from the new UI once... by Kristin Kusiak | Oct 10, 2017 | AAA Needs Updating, Analytics, Audience Targeting, Remarketing
So often, our Google Analytics (GA) accounts have been set-up by a programmer and the settings are not always checked from a marketing perspective. Or, we’ve inherited an account that we thought was set-up properly and didn’t think about looking into all the... by Clix Admin | Nov 12, 2015 | AAA Needs Updating, Ad Copy Strategy, Bid Management Strategies, Google AdWords
Segments are a wonderful feature in Google Adwords. Although they are not new, segments are easily overlooked in value. Using the Segments drop down on the Ads tab can show you valuable data for analyzing your ad tests by time, networks, and more. Why Use Segments to...