by Kristin Kusiak | Dec 6, 2018 | AAA Needs Updating, Marketing Strategy, Shopping Campaigns
We’re in the midst of the biggest and busiest shopping season of the year. Consumers are using search to help them determine which brands and products to purchase. To help you see brand, product-specific or other category trends, Google initially launched the... by Bethany Bey | Jun 4, 2018 | AAA Needs Updating, Shopping Campaigns, Smart Campaigns
The latest upgrade to Google Shopping campaigns was announced earlier this month, goal-optimized Shopping campaigns. This new campaign type will optimize your ads across networks for whatever you have defined as your conversion value using automation and machine... by Clix Admin | Jul 20, 2017 | AAA Needs Updating, Google AdWords, Shopping Campaigns
Today’s consumers expect an online purchase experience to be straightforward, the check out process to be easy, and shipping to be fast and convenient on both desktops and mobile devices. With the goal of shortening this journey, Google recently (and quietly) rolled...