by Kayla Kurtz | Jan 24, 2022 | Coffee & Catch Up
This week’s Coffee & Catch Up includes a few more nods to the 2022 forecasts, predictions and trends in digital marketing that are expected to continuing fueling industry growth. Where are you dedicating more time this year in your strategy and tactics? ... by Kristin Kusiak | Jun 28, 2018 | AAA Needs Updating, Google AdWords
Yesterday, we learned about several new and exciting changes coming up over next month across the Google advertising platforms. Some involved name changes (like from Google Adwords to Google Ads) and others more robust (like the combination of the enterprise level... 
by Clix Admin | Feb 12, 2014 | AAA Needs Updating, Bid Management Strategies, Keyword Strategy & Research, PPC Tactics
Small businesses the world over want to play ball with the “big boys” generating new business with PPC. They can and should do just that. However, what sets most SMBs apart from the bigger advertisers is their marketing budget. SMBs pinch pennies to make... by Clix Admin | Sep 25, 2013 | AAA Needs Updating, Bing Ads, Google AdWords, PPC Tactics
Time and time again I review PPC campaigns for small businesses and find so much missed opportunity. Opportunities for a phone call here, a lead there a more targeted source of traffic there. And while I’m calling out SMBs in this article, the same opportunities...