by Abby Woodcock | Jun 1, 2020 | Automated Bidding, Display Advertising
Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your product or service. But Google has been working in recent years to roll out new targeting options to help advertisers better... by Clix Admin | Dec 29, 2017 | AAA Needs Updating, Agency Life
It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience targeting! As we prepare for the products, platforms, and announcements coming in 2018, let’s end this year by looking... by Andrea Taylor | May 26, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, PPC pros! Here’s some fun posts to check out before you begin your 3-day weekend. From the Experts Susan Wenograd Using the Split Testing Feature in FB Ads: Here’s an in-depth breakdown of what you can and can’t do when split testing Facebook ads. Search... by Abby Woodcock | May 25, 2017 | AAA Needs Updating, Display Advertising, Google AdWords, Smart Campaigns, Tools & Automation
About a month ago, Google rolled out Smart Display campaigns, which are essentially fully automated Display campaigns. As with anything that gives me less campaign control, I was skeptical about the results this campaign type would yield. However, knowing that I could... by Andrea Taylor | Apr 21, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital A Pinteresting Way to Discover Consumer Trends: If you need a new way to do some research for trends, keywords, etc.,...