by Andrea Taylor | Dec 23, 2024 | Coffee & Catch Up
Happy Monday! Let’s hop into what you might have missed last week in the world of #PPC! From the Experts US Supreme Court Will Hear TikTok’s Appeal Over Sell-Off Bill: The highest court will hear the plea against the bill after it was previously rejected... 
by Andrea Taylor | Jan 3, 2022 | Coffee & Catch Up
Happy New Year, friends! We hope your 2022 is off to a wonderful start. After the holiday weeks, we’re excited to hop back in and start publishing again on a regular basis! It was a light week with many folks out of the office, but nonetheless, here are the... 
by Kristin Kusiak | Nov 18, 2021 | Podcast Ads
I’ve been looking into Podcast Ads for one of my clients as part of a 2022 expansion proposal. Before this week, they just seemed out of reach for a simple test. Minimum spends for podcast ads on channels were high: NPR: $50k commitment Sirius: $25k commitment... by Andrea Taylor | Jan 22, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Tinuiti Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?: This shift is due to the IDFA announcement as... 
by Andrea Taylor | Jan 21, 2021 | Social Advertising
Spotify, Pandora, Apple Music, Amazon Music, YouTube Music, Deezer… It seems like new music and podcast streaming services are everywhere. In October 2020, Spotify reported that the platform has 320 million monthly users worldwide, with 144 million of those...