by Andrea Taylor | Feb 7, 2022 | Coffee & Catch Up
Happy Monday, friends! Welcome to this week’s edition of Coffee & Catch Up! Let’s hop into what happened last week in the world of digital marketing. From the Experts Paid Search 4 Things to beware of with Google’s Performance Max automated... 
by Andrea Taylor | Dec 13, 2021 | Coffee & Catch Up
Happy Monday, friends! We hope you’re close to being done with your holiday shopping because you are quickly running out of days! From the Experts Paid Search B2B Keyword Research Done Right With Practical Examples: We love B2B accounts, but keyword research can... 
by Brittany Sager | Dec 1, 2021 | Paid Social, Social Advertising, TikTok Ads
Now that you have the basics of advertising on TikTok down, it is time to test out some of the features the platform has to offer. Bidding Strategies No matter if your optimization goal is clicks or conversions, there are two different types of bidding available: Cost... 
by Andrea Taylor | Nov 8, 2021 | Coffee & Catch Up
Happy Monday and thanks for joining us for our second week of Coffee & Catch Up! We hope this is a fun way to start your Monday. From the Experts Paid Search Google Ads Performance Max Campaigns Best Practices: Now that these campaigns are available to everyone,... 
by Brittany Sager | Oct 19, 2021 | Paid Social, Social Advertising
TikTok is the world’s newest addiction, and if you thought it was only just for dancing along to the latest trend like me, you would be wrong. TikTok has something for everyone: recipes, life hacks, beauty tips, cute puppy videos, and so much more. I avoided it for so...