The BIG LIST of Tools & Software Required to Run a Digital Advertising Agency

The-Matrix-the-matrix-23939845-1360-768As I was hurtling through the air at breakneck speeds the other day (In an airplane silly! I’m not Superman.), I had a thought. “Holy crap! The amount of tools and software I use each day is INSANE.” And as any sane person would, I proceeded to write it all down. The more I wrote, the more I realized that going to work these days is more like stepping into The Matrix. “There is no spoon.”

It was a fascinating exercise to see on paper what software and tools it takes to run Clix Marketing. There’s account-side stuff that nearly all PPC managers use. There’s premium tools that we pay for. Bigger picture, there are tools required to manage the Clix team and processes, too. To further expound on the list, including mobile apps for on-the-go management rounded out the list. When I started to write down browser plugins and extensions, I just stopped. Because my hand hurt (and my brain).

Without further ado…

  • Windows
  • Apple OS (yes, we’re a house divided – I’m firmly planted in Windows land)
  • Android
  • iOS
  • Chrome
  • Firefox
  • Pushbullet (if you don’t know this one yet, you SHOULD)
  • SignEasy (sign a lot of documents on the go? this premium app pays for itself)
  • Microsoft Office 365 (Word, Excel, Powerpoint, OneNote)
  • Microsoft Office for Mobile
  • Microsoft Office 365 Administrator App (yeah – I’ve got it AND use it)
  • Google for Work (Gmail, gDocs, gSheets, Drive)
  • All of the Google Apps for Mobile (please, don’t make me list all of them)
  • Google for Work Administrator App (yeah – I’ve got it AND use it, too)
  • RoboForm – Desktop & Mobile
  • UberConference – Desktop & Mobile
  • Skype – Desktop & Mobile
  • Basecamp – Desktop & Mobile
  • Toggl – Desktop & Mobile
  • Acquisio
  • AdStage
  • Google AdWords
  • Google AdWords Editor
  • Google AdWords for Mobile (Android only)
  • Google Analytics
  • Google Analytics for Mobile
  • Google Tag Manager
  • Google Webmaster Central
  • Google Merchant Center
  • Google DoubleClick
  • Bing Ads
  • Bing Ads Editor
  • Bing Ads for Mobile
  • Bing Webmaster Central
  • Bing Merchant Center
  • Facebook Business Manager
  • Facebook Ads
  • Facebook Ads Power Editor
  • Facebook Ads for Mobile
  • Yahoo! Gemini
  • Twitter Ads
  • LinkedIn Ads
  • AdRoll
  • Capterra
  • GetApp
  • iStockphoto
  • PixelEditor
  • BannerSnack
  • JPG Compress
  • PNG Compress
  • SpyFu
  • Unbounce
  • Optimizely
  • Visual Website Optimizer
  • Shopify
  • Infusionsoft (CRM, email marketing)
  • Indeed
  • Quickbooks
  • TweetDeck
  • WordPress
  • Hootsuite
  • Bitly

Last, but definitely not least, is Spotify. I don’t do ANYTHING unless I’ve got good tunes getting me through the day.

Most of these tools play a vital role in the management of clients, accounts or a business. I personally use a great deal of these on a daily basis (not all – again, I’m not Superman). There are many other pieces of software that I know my peers are using, heck that folks on the Clix team are using, that aren’t on this list. What tools, software or apps are you using that are vital to your digital advertising work day?